Clean Label is in the proper sense of clear, clean and understandable declaration of food. Unintelligible jargon, and certain artificial ingredients to be banned from lists of ingredients and every consumer should be able to imagine the specified ingredients in something concrete.
The term "Clean Label” becomes an increasingly important issue in the food industry: The waiver of no artificial flavor enhancers, preservatives and dyes called for quite some time ago from the Consumer Hamburg. However, large retail chains are now going to use already and flavors, modified starches, thickeners and many other additives.
"Clean Label" also stands for natural ingredients with no artificial ingredients and chemicals.